Political Strategy For A Burgeoning Hispanic Population
When you understand the impact of the growing Hispanic population in the United States, you understand the advantages that can come with the emphasis IGS places on building strong connections with Hispanic legislators and government leaders. Rapidly becoming a truly national Hispanic government-affairs firm, IGS can cross cultural and language barriers to build strong working relationships with government officials on both the state and local levels.

There are more than 300 elected Hispanic state legislators throughout the United States, Puerto Rico and the Virgin Islands. In the 111th U.S. Congress, there are 27 Latinos serving in the House of Representatives. Twenty-two of these members are Democrats, and five are Republicans. Since 1928 there have been six Latinos in the U.S. Senate, three of which are currently serving. IGS offers a powerful advantage in building results-oriented relationships with this growing legislative segment.

Hispanic Population and Buying Power

• The immense buying power of the nation’s Hispanic consumers is reshaping the retail and commercial landscape of the United States.
• As of July, 2008, the estimated Hispanic population of the U.S. is 46.9 million, or 15 percent of the total population. There are an additional four million residents of Puerto Rico.
• Purchasing power of Hispanics in the U.S. is growing faster than that of any other group. In sheer dollar power, Hispanics’ economic clout rose from $222 billion in 1990, to $504 billion in 2000, to $686 billion in 2004, and to an estimated $1 trillion in 2010.
• Between April 1, 2000 and July 1, 2007, the Hispanic population of the U.S. increased by 29 percent, from 10.2 million to 45.5 million. By comparison, the non-Hispanic population grew by just 4 percent.
• As of mid-2007, Hispanics constituted 15.1 percent of the U.S. population but represented a majority of the country’s total population growth since 2000.
• By 2050, the Hispanic population of the U.S. is expected to grow to 132.8 million, representing 30 percent of the total population.
• Business ownership among Hispanics is growing three times as fast as the average for the entire nation.

Note that Hispanic refers to a person of Mexican, Puerto Rican, Cuban, Central or other Spanish/Hispanic/Latino culture or origin, and it is considered an ethnic category, rather than a racial group. People of Hispanic origin therefore may be of any race, and since their culture varies with the country of origin, the Spanish language often is the uniting factor. Census 2000 indicates that the majority of Hispanics living in the U.S. are of Mexican origin (58.5 percent), which suggests that a great many Hispanics share similar backgrounds and cultural experiences.

Hispanic Population Changes

“The Hispanic population in the United States increased more than 50% since 1990” – U.S. Census Bureau.
“The largest percentage increases in the Hispanic Community occurred in the South” – U.S. Census Bureau

Top Ten Hispanic States

State	Hispanic Pop.	Total Pop.	Hispanic %
California	13,434,896	36,756,666	36.6%
Texas	8,815,582	24,326,974	36.2%
Florida	3,846,267	18,328,340	21.0%
New York	3,232,360	19,490,297	16.6%
Arizona	1,964,625	6,500,180	30.2%
Illinois	1,961,843	12,901,564	15.2%
New Jersey	1,424,069	8,682,661	16.4%
Colorado	993,198	4,939,456	20.1%
New Mexico	895,150	1,984,356	45.1%
Georgia	780,408	9,685,744	8.1%
TOTAL	37,348,398	143,596,238	26%

(Source: Pew Hispanic Center, January 21, 2010)

GS Government-Affairs Services In Puerto Rico
Infinity Global Solutions provides a wide range of government-affairs services in Puerto Rico. Working closely with our clients, we represent their interests before the Legislature of Puerto Rico as well as the Office of the Governor and the Executive Agencies of the Government of Puerto Rico. In addition, IGS draws on its collaborative relationship with other local resources to handle specific issues as they may arise, helping to assure more certain outcomes. IGS is also positioned to enhance its government-affairs efforts by collaborating in the management of its charitable contributions at the local level.

Our services include:

• Enhancing our clients’ profiles among policy-makers and targeted industry leaders
• Coordinating meetings and correspondence with key policy-makers, legislators and executive-agency contacts for the purpose of attaining client goals
• Recommending and arranging meetings with executive-branch officials to discuss, advocate or oppose, inform, and educate on issues of concern to our clients
• Meeting and advocating with key agency heads and agency staff (e.g. governor, executive staff) and others whose support could further our clients’ objectives
• Monitoring policy-direction changes to effectively pursue and develop business objectives
• Monitoring, identifying and analyzing proposed legislation with respect to issues under consideration by the Puerto Rico Legislature that may affect our clients
• Recommending and arranging meetings with legislative leadership, committee chairs and individual members to discuss, advocate or oppose, inform, and educate on issues of concern and interest
• Periodically reporting on legislative activities and legislation about issues of concern to our clients
• Interacting with community and charitable groups to enhance the impact of our clients’ charitable contributions on their government-affairs work